13 reasons I’m avoiding work right now

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  1. I promised myself when I started writing this blog that I wouldn’t apologize or excuse absences.
  1. So this is not an apology or an excuse. Just an explanation. 
  1. Also, I’ve missed you guys, and I wanted to get something up just to chat and see how y’all are doing. 
  1. Those of you who are subscribed to the newsletter know that January has gotten off to a slow start for me. Beyond my completely justifiable trepidation about jumping full throttle into 2021 given what happened last year, I wanted to take some time to focus on creating a healthier work system for myself, to set up a schedule, and to research digital marketing and content promotion so I can work on taking steps to grow our little community in the new year. 
  1. I have learned a lot about food photography while procrastinating actually researching digital marketing. 
  1. I have also started researching a whole hybrid video series on knives and knife skills that I’m really excited about. 
  1. This means I have also learned a lot about videography while procrastinating actually researching digital marketing. 
  1. I really should be researching digital marketing rather than writing this, but I’m definitely still over here procrastinating the work I need to do with other work that I kinda need to do. 
  1. Vivian Howard’s new book, This Will Make it Taste Good, is a triumph. It’s basically the only thing I want to cook out of right now, and I’m forcing myself to take a break from it because I don’t have the refrigerator or cabinet space to stock up on condiments. 
  1. The link above is to Amazon, but it’s not an affiliate link. If you’re interested, you should buy it through your friendly neighborhood bookstore, or check it out of the library if it is available. 
  1. The fact that they have cookbooks in the library is a real problem for me, because I keep checking out cookbooks “just to try” and then buying them.
  1. I’m running out of shelf space.
  1. And reasons to keep procrastinating researching digital marketing

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By Jessi Spell

Jessi Spell

A culinary degree and two years of professional experience has not stopped Jessi from making stupid mistakes – she just makes them more efficiently. She habitually reads cookbooks before bed, loses track of time on Wikipedia, and yells at cooking shows like dads watching football. She lives in Brooklyn with her husband Jackson, five plants, and more cookbooks than a 600 square foot studio should hold.


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